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New Market, New Opportunities: E*STAR In Africa

7/31/2025

At our company, we believe that opportunities have no boundaries. Proof of this can be found in Africa, where we have begun operating on the local market, specifically in Zambia, with our E*STAR electronic system.

Zambia is a landlocked country located in southern Africa, surrounded by eight neighboring countries, including Angola, Tanzania, Zimbabwe, and the Democratic Republic of Congo. This strategic location makes it an important intersection between eastern, southern, and central Africa. The country is known not only for its extensive copper reserves in the Copperbelt region, but also for its breathtaking nature – from savannahs and national parks to the famous Victoria Falls. Zambia thus combines economic potential with natural beauty, making it an attractive destination not only for investors but also for adventure seekers.

And it was here that Austin Powder established its branch and began working with local miners, who are ideal partners for utilizing our E*STAR electronic systems and Paradigm software.

“The growing demand for efficiency, quality, and safety makes this market a great opportunity to show what we do and what we are capable of. It’s not just about sales, but above all about building relationships, understanding the local market, and offering solutions that have real value,” comments Mohammed Elgharraz, sales representative of Austin Powder for Africa, on the situation in Africa.

At the end of June, Enes Kubat, head of our Customer Service Department, traveled to Zambia to train local companies in the use of E*STAR.

“It was a great experience. The people there are friendly and open. It’s inspiring to see how our company is growing in Africa. There’s huge potential there, and I’m glad I was there and still can be,” says Enes about his business trip to Africa.

Thanks to experienced people who know how to communicate and understand local conditions, we can be successful even in such remote corners of the world as southern Africa. That is the main driving force behind our progress.

Our goals are clear:

  • to establish good relationships with local partners,
  • to demonstrate the advantages and benefits of our electronic systems,
  • to lay the foundations for long-term cooperation, and to represent Austin’s values.

At the same time, we are working to expand our activities in Africa to other African countries and regions.

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